
Bill De Simone - Owner of Optimal Exercise

Our Mission
We deliver personalized exercise advice in a stand-alone training studio.
We’ll help you get from where you are now to the condition you’d like, by
working a progressive exercise program into your lifestyle.
Exercise isn’t a lifestyle-it’s an appointment.

About Bill De Simone
• Personal trainer since 1983 with the original Sports Training Institute in
NYC
• Former manager of personal training for STI and Cardio-Fitness Center in NYC
• Private clients in Princeton since 2001
• Exercise consultant to the Ford Foundation, St. Peter’s Foundation, the Hyatt
Princeton
• Continuing education provider and presenter
• Former presenter for the Personal Trainer Certification courses at MCCC
• NSCA-Certified as Personal Trainer, 1997
• ACE-Certified Lifestyle and Weight Management Consultant, 2006

Contact Information
- Telephone
- 609-409-7710
- Postal address
- 27B Maplewood Avenue Cranbury, New Jersey 08512
- Electronic mail
- General Information:
billd@cranbury.org
-
Location of Optimal Exercise
From Cranbury: Main Street to Westminster. At the end, right onto
Maplewood. We are #27B, the red building.
From US1: Scudders Mill Road exit. Scudders Mill Road changes names to
Plainsboro Road, follow into Cranbury. At end, right onto Maplewood.
From Monroe: From the corner of Applegarth and Cranbury Half-Acre Road,
take Half-Acre Road towards Cranbury, cross over 130, left at the stop puts you
on Maplewood.
From Monroe (alternate): South on Cranbury Road to 130 South. First exit
on 130 South puts you on Maplewood.